About
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Projects
A selection of projects.
Resume
Profile
Creative professional has created work, directed creative efforts, led teams of creative professionals, sold creative projects, developed business relationships, managed large budgets, and pursued an MFA in Media Design to reimagine what is possible with time and goals on behalf clients and customers. Transform work to be more efficient, more productive, and more engaging.
Work Experience
Media Designer January 2007 - Present
Dangerous Angels Creative, New York, NY, United States
- Pursue freelance, project, and gig opportunities in various marketing projects to enhance communication flow and establish systems thinking… Exploring pathways to greater freedom and self-sufficiency.
- Designed and executed training programs for public transportation usage tailored to travelers with disabilities, elderly, and youth, boosting customer satisfaction by 25% and improving program usage by 25%.
- Reshaped sales and loyalty initiatives through technology-integrated loyalty programs for Amway Japan, adapting it to local cultural norms to boost monthly sales by 12% and raise IBO retention by 15%.
- Design marketing process and technology solutions various notable clients, including FirstGroup, Grant Thornton, Men’s Wearhouse, and Intuit. Customer satisfaction scores of 96% positive reviews.
- Demonstrating expertise in creating impactful and user-centered design solutions improving accuracy by 5-10% and reducing project timelines by 20%.
Good Sign January 2014 - December 2018
VP Sales, US, Helsinki FI
- Revamped sales and marketing strategy for billing automation SaaS, focusing on customer engagement and driving revenue growth through a customer-centric approach, replacing previous technical capability-driven method.
- Spearheaded creative direction for a comprehensive brand relaunch in 2018, implementing a “bold minimalism” visual system across digital products and advertising, achieving a 25% increase in media impressions.
- Wrote blog posts on related business topics, expanding site traffic by 5%.
- Constructed high-impact marketing interviews and explanatory videos.
- Simplified complexity of a B2B software solution evidenced by increased qualified lead generation rates.
Education
Master of Fine Arts in Media Design (M.F.A) July 2026
Full Sail University, Winter Park, FL
Masters of Business Administration (M.B.A.) December 1996
Dowling College, Oakdale NY
Bachelor of Arts May 1992
The Catholic University of America, Washington, DC Washington, DC, United States.
Skills
Additional Experience
Director Revenue Cycle
Priority Health, Grand Rapids, MI, United States
- Directed four teams of approximately 45 employees, enhancing collaboration and productivity while growing membership and product diversity within a $3.3 million budget, without increasing headcount.
Strategy Manager
Nokia Inc, Irving, TX, United States
- Orchestrated market scanning and strategic insights while leading web and mobile development teams.
- Streamlined complex business platforms for channel partners, resulting in a 20% reduction in call volume and a 60% decrease in UX task completion time.
- Wrote effective non-domain-specific language and design principles.
Treasurer Executive Board Member January 2013 - December 2016
The Red Project, Grand Rapids MI.
- Oversaw all financial reporting.
- Fundraised regularly through individual initiatives and group events.
Certifications
Design and Innovation Graduate Certificate at Ferris State University, Michigan, Unites States.
Technical Skills
adobe creative suite, figma, git, asana, trello, microsoft office suite, blender, dam systems, html / css, xml, json,markdown, yaml
Interests
culinary arts, bicycling, tai chi